Haymarket Media Asia, publisher of Campaign, announced the launch of Festival of Marketing Asia (FoM Asia) on 3 September 2026. The event will take place at PARKROYAL COLLECTION Kuala Lumpur, marking the UK Festival of Marketing’s first expansion into Asia since Haymarket acquired it from Centaur Media in 2025. Building on its UK success, where over 1,000 marketers attend annually, FoM Asia will unite the region’s marketing ecosystem. The Festival will explore what it takes to be a modern marketer amid rapid industry transformation. Its mission is to empower ambitious marketers to strengthen brands with practical insights, knowledge, and tools to tackle pressing challenges effectively.
Designed as a high-impact gathering, FoM Asia targets mid-level and senior marketing leaders. The event aims to become a premier platform for bold thinking and measurable growth. It will also promote peer-to-peer knowledge exchange among marketing leaders. The FoM Asia Advisory Board will help shape the event agenda. Senior leaders from the B2C and B2B sectors make up the advisory board. They will ensure the agenda reflects Asia’s diverse marketing priorities. The Advisory Board includes Kaveri Khullar from Mastercard. It also includes Chin Mei Lee from McDonald’s Malaysia. Abdul Sani Abdul Murad from RHB Banking Group also joins the board. Lauren Minkyong Kal from Schneider Electric is also a member. Melissa Lim from Standard Chartered Bank also serves on the board. Mohamed Elsharkawy from Unilever is also part of the advisory board.
Programme Highlights and Strategic Impact
In its inaugural year, FoM Asia will follow a single-day format, combining main-stage discussions, specialised content tracks, workshops, showcases, and curated networking sessions. The programme targets Asia’s evolving markets, delivering relevant and actionable insights.
“Festival of Marketing has helped define what ambitious marketing looks like in the UK, and we are excited to bring that same energy and ambition to Asia for the very first time,” said Atifa Silk, Managing Director, Haymarket Media Asia.
“FoM Asia is intentionally designed as a high-value gathering where meaningful connections happen naturally. Our focus is on bringing together senior decision-makers and ambitious marketers in a setting that prioritises quality of engagement over scale. Kuala Lumpur is a dynamic, connected hub for regional leaders, and FoM Asia will give them a dedicated space to share bold ideas, challenge convention, and build relationships that power real business impact.”
“From day one, we designed Festival of Marketing Asia as a focused, one-day experience that respects how busy senior marketers are while still delivering exceptional value,” added Jaime Ng, Events Director, Festival of Marketing Asia.
“Delegates can expect sharp main-stage keynotes, deep-dive sessions across customer value, B2B excellence and inclusive marketing, alongside C-suite boardroom discussions and curated networking. Our goal is simple: every marketer should leave with actionable ideas and a stronger regional network.”
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News Source: PRNewswire.com
