Moloco recently launched a new solution called Moloco Ads for Performance CTV. This tool helps app marketers drive downloads and engagement in the living room. It brings mobile-grade measurement and precision to the big screen. The company uses its proprietary AI to drive measurable outcomes for app marketers. Marketers can now treat television as a true performance-driven channel.
The platform offers real-time optimization against specific marketing outcomes. Every impression is optimized using attribution through the advertiser’s mobile measurement partner. Furthermore, it provides transparency with full publisher-level reporting. Early results show up to 1.5x higher return on investment on CTV than mobile. Approximately two-thirds of users who install an app do so within six hours of viewing an ad.
Bringing True Performance to the Big Screen
This launch targets the massive consumer attention found on Connected TV. Global CTV ad spending is currently estimated at $40 billion to $45 billion. However, many existing solutions still target audiences using traditional demographic methods. Moloco builds its system from the ground up as a true performance system. Consequently, app marketers can reach high-value users with the precision their businesses demand.
“Connected TV represents one of the biggest untapped opportunities for app marketers today. With Performance CTV, we’re bringing the measurability and precision that app marketers expect from mobile to the world of television, giving them a genuinely new way to reach their audiences and drive results where attention has never been more valuable,” said Sunil Rayan, Chief Business Officer & General Manager, Moloco Ads.
“Moloco Ads for Performance CTV was a key component of our college basketball strategy for Fanatics Sportsbook this March. Moloco played a central role in delivering strong campaign results, performance exceeded expectations, and enabled us to reach a broader audience efficiently,” said Blair Hilton, Director of Performance Marketing at Fanatics Betting and Gaming.
The platform is built on three pillars that matter deeply to app marketers. These include access to premium household inventory and measurement transparency. It also offers true independence as an open platform. This ensures the system never favors its own inventory over the advertiser’s needs. Moloco remains a leader in the global AI-native performance advertising space.
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News Source: Businesswire.com
