Adobe has announced a new Brand Visibility Solution during the Adobe Summit 2026 to address how businesses appear across AI-powered discovery surfaces. The release expands Adobe Experience Manager with a contextual layer for AI agents. This system helps businesses optimize digital channels for both human users and AI interfaces. The Brand Visibility Solution operates as a continuous model across four vectors: sense, generate, reach, and learn. It provides a shared foundation for reaching audiences across various AI-powered platforms.
Urgency for this technology is rising as Adobe data shows AI traffic to U.S. retail sites grew 269% year-over-year in March 2026. Many businesses currently face significant gaps in their visibility across these new AI interfaces.
Loni Stark, Vice President of Strategy and Product at Adobe, stated: “There is a new intermediary between brands and their customers, and unlike every one that came before it, this can reason. For decades, brands have managed content, but now they also need to manage context to pinpoint what AI understands about their offerings and the institutional knowledge their own agents need to act, challenges that can be solved with our new solution.”
“Maintaining the trust of our clients is at the center of how we approach technology at Vanguard, especially in an AI-driven future,” said Jennifer Manry, Divisional CIO, Corporate Systems, Vanguard. “As we advance our technology to give investors the best chance for investment success, we’re embedding AI into client-facing experiences in ways that are both highly personal and deeply responsible.”
New Tools for AI Discovery and Content Teams
Adobe is introducing the Adobe LLM Optimizer to show brands exactly how AI engines perceive their products. This tool points out where a brand might be missing out during a customer’s AI-driven shopping journey. Marketing teams also get a boost from new agentic authoring features within AEM. Three new agents: the Brand Experience, Content Advisor, and Brand Governance agents, are now available to help. They handle the heavy lifting of content production while keeping everything strictly on-brand and compliant.
Beyond standard websites, new LLM Apps let brands build experiences that live directly inside third-party AI chats. Meanwhile, the Adobe Brand Concierge has been updated to act as a conversational digital companion. It can guide a customer from a simple question all the way to checkout using real-time product data. To close the loop, companies can now track their “share of recommendations” to see how often AI suggests them to users. The entire system is designed to learn from every interaction, making the brand’s digital presence more accurate over time.
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News Source: Businesswire.com
