AEG Presents has entered a strategic partnership with Creativeman Productions in Japan’s live entertainment market. The agreement brings together two established companies in the global concert industry. This partnership will enable AEG Presents to grow its footprint within Japan. In addition, this partnership will enable both parties to leverage their knowledge and expertise in the entertainment business. This will especially center around live music and enhancing the fan experience.
It also gives AXS, the ticketing business of AEG Presents, a chance to grow in the area. Creativeman Productions started its operations in 1990. Since that time, the company has been responsible for organizing concerts, tours, and destination events in Japan. CEO Naoki Shimizu has led Creativeman Productions’ growth, strengthening its position in Asia’s live music business.
“Over the past 37 years, Creativeman has grown from a company with just 2 staff members to become the largest independent music promoter in Asia,” commented Shimizu. “This strategic partnership with AEG Presents will propel our growth as we expand our festivals and artists from Japan to Asia and the rest of the world. The partnership will also connect Summer Sonic with a portfolio of world-class festivals and create a network that joins Coachella in the U.S. and BST Hyde Park in the U.K., serving as a cornerstone for the music industry’s continued growth.”
Creativeman Strengthens Its Festival Portfolio
Also, they run Loud Park, Super Sonic, and Springroove festivals. All these festivals include pop, rock, metal, punk, and electronic music genres. Summer Sonic is still considered to be the signature festival of the company. It was founded in 2000 and features a simultaneous Tokyo and Osaka format. Summer Sonic has hosted many musicians from these cities at the same time.
Added Shawn Trell, Executive Vice President and Chief Operating Officer, AEG Presents: “Creativeman is an important presence in Japan and across the region. The company’s vision and business strategy align perfectly with ours, and we’re thrilled to be entering into this partnership together. Beyond Creativeman’s thriving concert and festival business, Summer Sonic has become a globally recognized brand on its own. We can’t wait to see what the future brings.”
Daft Punk and the Red Hot Chili Peppers have also performed at the event. The festival has continued to feature some of the best talent from Japan as well. Summer Sonic has witnessed attendance in the hundreds of thousands. In addition, Creativeman has extended the reach of the brand through Summer Sonic Bangkok. As a consequence, the alliance serves to bring Japan’s live music scene closer to the rest of the world.
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News Source: Businesswire.com
