Similarweb has introduced AI Ads, its latest Ad Intelligence dataset for AI advertising. The solution helps advertisers track ads across major conversational AI platforms.
Competitive analysis is offered by AI Ads through the platforms of ChatGPT, Google AI Mode, and Google AI Overviews. Placements can be studied globally or in particular regions. In the view of Similarweb, 26% of all ChatGPT answers contain sponsored ads. The ads can be found in ChatGPT Free and Go.
On the other hand, almost 30 percent of Google AI Mode search queries have already been found to be showing advertisements. More than 40 percent of Google search queries are now giving an AI Overview. AI Overview search queries may also show advertisements.
“This is the rare moment when a major ad channel is still wide open. The advertisers who can see what’s happening with AI ads now will have a real head start. Until today, nobody could see it at all,” said Harel Amir, General Manager & Head of Product for Similarweb Ad Intelligence.
Similarweb Brings Visibility to AI Ad Placements
Transparency resources are available on most major advertising networks for advertisers to use. Meta’s Ad Library and Google’s Ads Transparency Center are two such examples. Then there is TikTok’s Creative Center. On the other hand, ChatGPT, Google AI Mode, and Google AI Overview do not have transparency resources. Competitor placements and AI ad placements from the advertiser are typically not visible. This is because Similarweb provides an Ads Gallery in Ad Intelligence that features the ads and their context.
Advertisers have low visibility when it comes to AI Answer Placements in Google AI Mode and AI Overview. Most of the advertisers cannot verify that their ads show up in these features. The same applies to ChatGPT, which serves ads based on user intent shown through the conversation.
“When we started advertising on ChatGPT, we were flying blind, no visibility into who else was in the auction or what was working,” says Jonathan Bar Vardi, Head of Strategy at Natural Intelligence, a data-driven marketing specialist that has become a top buyer of ChatGPT ads. “Similarweb changed that. It shows what other advertisers don’t know: who’s spending, where they’re appearing, and what’s driving performance.”
Insights related to these placements can be directly viewed by the advertisers using Similarweb’s AI Ads. According to the company, its insights are obtained from genuine conversations between users on their panel. As a result, there is no need for any artificial prompt within this platform. More insights will be introduced when launching future AI Ads.
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News Source: Businesswire.com
