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An IT manager’s guide to building or buying a CDP.

Customer Data Platforms (CDPs) have been gaining popularity in the marketing world for nearly a decade.

The idea is simple: put all customer data in one place so that marketers— and all other users—can easily use it to build better customer relationships. In a world where actionable customer data is critical to business success, this is a powerful promise to make.

Yet many IT departments are skeptical of the concept.

Download An IT manager’s guide to building or buying a CDP Whitepaper


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