News and Community

Audience Targeting, Consumer Demand, Fmcg, Geopurchase Audiences, Media Activation

June 23, 2026

NIQ Extends GeoPurchase Audiences Globally to Unlock Growth Opportunities for Marketers in Poland, Belgium, Mexico, and Indonesia

Affinity Solutions, Audience Targeting, Comcast Advertising, Consumer Purchase Data, Media Measurement, Purchase-based Tv Advertising, Tv Advertising

June 10, 2026

Comcast Advertising and Affinity Solutions Partner to Enhance TV Advertising with Purchase Data

Advertising Performance, Audience Targeting, Click-through Rate, Helix Audience, Predictive Ai, Return On Ad Spend

March 20, 2026

Future Launches Helix Audience Intelligence Engine to Boost Ad Performance

Audience Targeting, Dynamic Data Variables, Martech News, Messagegears, Nested Data Filters, Real-time Audience Segmentation, Segmentation Capabilities, Segmentation Workflows

October 24, 2025

New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility

Audience Targeting, Double-digit Upfront Growth, Martech News, Predictive Ai Advertising, Programmatic Advertising, Tv And Digital Advertising

October 3, 2025

Cadent Closes Upfront with Double-Digit Upfront Growth, Powered by Predictive AI Across TV and Digital