News and Community

Advertising Performance, Audience Targeting, Click-through Rate, Helix Audience, Predictive Ai, Return On Ad Spend

March 20, 2026

Future Launches Helix Audience Intelligence Engine to Boost Ad Performance

Audience Targeting, Dynamic Data Variables, Martech News, Messagegears, Nested Data Filters, Real-time Audience Segmentation, Segmentation Capabilities, Segmentation Workflows

October 24, 2025

New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility

Audience Targeting, Double-digit Upfront Growth, Martech News, Predictive Ai Advertising, Programmatic Advertising, Tv And Digital Advertising

October 3, 2025

Cadent Closes Upfront with Double-Digit Upfront Growth, Powered by Predictive AI Across TV and Digital