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CTV integration
,
marketing attribution
,
MNTN
,
Northbeam
,
performance TV
,
Timex Group
December 4, 2025
MNTN and Northbeam Launch Trusted CTV Performance Verification
ad attribution model
,
Ad Views
,
cross-platform measurement
,
Data-Driven Marketing
,
deterministic attribution
,
digital ad analytics
,
marketing attribution
,
Martech News
,
Performance Marketing
October 8, 2025
Northbeam Unveils Groundbreaking Attribution Model Linking Ad Views, Clicks, and Real Revenue