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Mind your KPIs

Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. With that in mind, we’ve collected a set of key performance indicators (KPIs) that every product company should be monitoring consistently.

The path to experience driven commerce.

Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]

7 Best Content Marketing Platforms For An Effective Strategy

“Content is everything.” At least, that’s one variation of the saying each website owner adheres to. But in the ever-changing landscape of content marketing, content distribution is a close runner-up to the content itself. Organizations must invest in effective content marketing by leveraging various content marketing platforms as competition becomes more fierce. How fierce? 47% of companies plan to grow their […]

5 Effective Digital Marketing Techniques For Companies In Various Sectors

Growth

Modern technology has changed marketing techniques. Many businesses have shifted to online platforms. It is not only a trend but a necessity for any company that wants to survive in this fast-paced digital era. By using digital marketing, your company can create an audience and build a following, Digital marketing for recruiters is a technique used […]

CREATIVE OPERATIONS REPORT

Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

Why is Brand Marketing Important? 5 Reasons Why You Really Do Need It

Digital

Until a few years back, branding was limited to its aesthetic component. It was determined that, unlike marketing, branding is about the visual identity of a business, that is, name, logo, design, and packaging, among other things. Some people also confuse branding and marketing, using these terms interchangeably. In reality, while both branding and marketing […]

How successful startups avoid selling to people who aren’t buying

Product

Why do some new products fly off the shelves while others have sales cycles that extend out for months? Selling any product is a mixture of art and science, but selling a new product with no track record from a company with no reputation — that requires a science all its own. Every new product is different, […]

Importance of copywriting to business and its content marketing

The central aspect of marketing is understanding that every product targets a specific audience; copywriting serves this purpose. It helps intrigue the customer into thinking about the products they want or interacting with the brand engagingly, showing the importance of copywriting. Therefore, Copywriting has become one of the most important aspects of content and digital […]

10 DuckDuckGo Facts For Digital Marketers & SEO Pros

Digital

How often do you use DuckDuckGo? If you answered “never,” you might want to read this article. Over the years, DuckDuckGo has redesigned itself and evolved to better meet searchers’ needs and protect their privacy. In addition to its excellent search capabilities, DDG (DuckDuckGo) has many helpful features that can help you improve your search […]

Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it too. In this whitepaper, we discuss how occupancy data – not just entry counts – are key to creating the best possible visitor experiences. Download Occupancy data: Why it’s essential […]

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