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Mind your KPIs

Mind Your KPIs

Collecting good, timely data with careful analysis to guide proper business decisions is critical to thriving in business today. With that in mind, we’ve collected a set of key performance indicators (KPIs) that every product company should be monitoring consistently.

The path to experience driven commerce.

Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]

7 Best Content Marketing Platforms For An Effective Strategy

“Content is everything.” At least, that’s one variation of the saying each website owner adheres to. But in the ever-changing landscape of content marketing, content distribution is a close runner-up to the content itself. Organizations must invest in effective content marketing by leveraging various content marketing platforms as competition becomes more fierce. How fierce? 47% of companies plan to grow their […]

5 Effective Digital Marketing Techniques For Companies In Various Sectors


Modern technology has changed marketing techniques. Many businesses have shifted to online platforms. It is not only a trend but a necessity for any company that wants to survive in this fast-paced digital era. By using digital marketing, your company can create an audience and build a following, Digital marketing for recruiters is a technique used […]


Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

How successful startups avoid selling to people who aren’t buying


Why do some new products fly off the shelves while others have sales cycles that extend out for months? Selling any product is a mixture of art and science, but selling a new product with no track record from a company with no reputation — that requires a science all its own. Every new product is different, […]

Importance of copywriting to business and its content marketing

The central aspect of marketing is understanding that every product targets a specific audience; copywriting serves this purpose. It helps intrigue the customer into thinking about the products they want or interacting with the brand engagingly, showing the importance of copywriting. Therefore, Copywriting has become one of the most important aspects of content and digital […]

Marketing automation teams mired in execution, neglecting strategic priorities


A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. The focus on executing campaigns means strategic priorities, like […]

How Community Banks Can Use AI to Improve Sales and Marketing


Adopting artificial intelligence can be daunting for community banks and credit unions, so it’s important to identify key use cases and start from there. Here are some tactics that have led to blockbuster results for smaller financial institutions that have deployed AI in their sales and marketing efforts. Artificial intelligence and machine learning have become […]

Orion Supercharges RIA Marketing Tech Suite with the Launch of Redtail Campaigns


Orion Advisor Solutions announces the launch of Redtail Campaigns, the industry’s first CRM-centric advisor marketing suite. Powered by Snappy Kraken, an industry-leading marketing platform tool for financial advisors, Redtail Campaigns builds upon Orion’s legacy Market*r tool, empowering advisors and firms to drive new business and deepen client relationships through hyper-personalized marketing campaigns launched right from […]