7 Popular Marketing Techniques for Small Businesses
![Brand](https://martech-news.com/wp-content/uploads/2022/08/Brand-1-1024x576.webp)
When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain a customer base. The rise in digital marketing has made it easier for small business owners to find a way to create a presence and attract informed buyers. Before your business […]
How GA4, data modeling and Google Ads work together
![Growth](https://martech-news.com/wp-content/uploads/2022/07/Grouth-1-1024x576.webp)
There’s a lot going on in the world of Google Analytics 4 right now, as July 1 continues to get closer. Earlier this month, Google introduced a new, more flexible tag built to work seamlessly with GA4 and Google’s suite of ad platforms, including Google Ads. Google might have indirectly acknowledged that advertisers have a lot to process when […]
Stand Out: 5 Ways to Combine Traditional and Digital Marketing
![Digital](https://martech-news.com/wp-content/uploads/2022/07/Digital-1-1024x576.webp)
Today’s consumers research products, browse and shop online, making a digital marketing strategy an essential element of any business’s marketing plan. Online marketing messages target customers with an active presence in digital spaces, effectively reaching them where they spend time online. However, digital marketing isn’t the only effective marketing strategy. Consumers utilize both brick-and-mortar and e-commerce shopping, making traditional […]
The Best Ways To Use Mail Tracker
![Digital](https://martech-news.com/wp-content/uploads/2022/07/Digital-1-1024x576.webp)
If you are looking for an email marketing software, Mail Tracker is one of the best options that you can find. This article provides a list of ways that you can use Mail Tracker to improve your email marketing campaigns. What is Mail Tracker? Mail Tracker is a web-based email marketing tool that helps you track […]
Adobe Experience Manager for fueling experiences everywhere.
![](https://martech-news.com/wp-content/uploads/2023/05/AEM_for_Fueling_Experiences_Everywhere_Offer3503-1024x576.webp)
As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where they are, build custom interfaces, deliver experiences for connected devices, adopt new interaction modes, and deploy new developer technologies is raising a debate over whether investments in content management systems (CMS) will […]