Digital advertising is more sophisticated than ever: 57% of B2B buyers notice targeted banners and videos, but 39% believe that content is boring and uninformative. As businesses strive to cut through the digital noise and better engage prospects, nearly 40% of practitioners are planning to increase their investment in advertising solutions. With that in mind, […]

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Source: https://www.demandgenreport.com/blog/the-2025-b2b-marketing-outlook-guide-for-advertisers/48543/