Unisport has appointed Denise Karkos as Global Chief Marketing Officer to lead its next phase of growth. The Global Chief Marketing Officer will drive brand expansion and customer engagement strategies. Moreover, Unisport aims to strengthen its global presence under this leadership.
Unisport has made it clear that Denise Karkos will head all the global marketing activities from Taunton, Massachusetts. In addition, she will be responsible for taking care of all the North America marketing activities. Ensuring that they fit in with global strategies.
She will develop and implement the company’s global marketing strategy and consumer strategy. In addition, she will be responsible for overseeing the firm’s branding campaigns, developing content, and implementing influencer marketing programs.
“Denise’s proven ability to scale iconic consumer brands and build high-performing, data-driven marketing organizations makes her the right leader to drive Unisport’s next chapter,” said Michael O’Connor.
Driving Brand Growth and Customer Engagement Worldwide
Global Chief Marketing Officer is all about building up brand visibility and customer loyalty. As such, Karkos will endeavor to retain customers and generate more business opportunities for the company. She will also work towards growth in North America and other parts of the world.
Karkos boasts over three decades of experience in marketing and eCommerce. Her former positions include CMO of TD Ameritrade and SiriusXM & Pandora, among others. Most recently, she worked as Chief eCommerce Officer at Dick’s Sporting Goods.
She is known for her work revolutionizing the customer journey and scaling revenue through an omnichannel approach. Unisport hopes to build more brand equity and audience engagement due to this appointment. The firm also intends to grow its presence in global soccer markets. Unisport remains on the growth path as it is funded by Innova Capital. However, the firm remains focused on making stronger ties in the global soccer world.
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News Source: PRNewswire.com
