Perion has signed a definitive merger agreement with Affle for an all-cash acquisition valued at approximately $420 million. The Perion acquisition offers shareholders $11.70 per share, representing a 34.5% premium over the October 30, 2026, closing price. Following completion, Perion will become a wholly owned subsidiary of Affle and retain its existing brand.
This acquisition will add Perion, a digital advertising technology company, to the portfolio of Affle 3iL Ltd., a subsidiary of Affle International Pte. Ltd., which provides AI-driven mobile advertising solutions. The deal has been approved by unanimous decision of the board of Perion. This deal also allows Perion a 40-day go-shop period to pursue other proposals.
Perion and Affle Aim to Expand AI Advertising Capabilities
Tal Jacobson, CEO of Perion, highlighted the company’s progress in advertising technology and performance optimization.
“Over the past several years, we have transformed Perion into a differentiated advertising technology company, driven by the strength of our team, technological innovation, and our focus on measurable business outcomes for advertisers,” said Tal Jacobson, CEO of Perion. “Through Perion One and our Outmax AI agent, we continue to advance how advertising performance is executed and optimized across channels to ensure the best ROI on media investments for our customers. Our agreement with Affle marks an important milestone for Perion. Affle has established a strong position in mobile performance, supported by an experienced team, global reach, and a focus on measurable results. We see significant potential in bringing these complementary capabilities together to create new opportunities for brands, agencies, and media owners worldwide. Throughout this process, our focus remains on executing our strategy, supporting our people, and delivering for the customers and partners who rely on us.”
Eyal Kaplan, Chairman of Perion’s Board of Directors, highlighted the proposed deal’s financial benefits.
“Perion’s management has demonstrated strong strategic execution, further strengthening the business and positioning it for its next phase of growth,” said Eyal Kaplan, Chairman of Perion’s Board of Directors. “We welcome the opportunity to join forces with Affle, a leading global technology company. We believe the proposed transaction offers compelling value and greater financial certainty for Perion’s shareholders, while providing a strong foundation for the company’s future. The Board remains focused on pursuing the path that best serves shareholders and enables Perion to realize its full potential.”
Affle Targets Greater Omnichannel Advertising Growth
Anuj Khanna Sohum, Chairperson, Managing Director and Chief Executive Officer of Affle, described the acquisition as a strategic step toward expanding its AI-powered Consumer Platform Tech Stack.
“We are excited to welcome the Perion family on board as we continue to strengthen the foundations of our AI-powered Consumer Platform Tech Stack,” said Anuj Khanna Sohum, Chairperson, Managing Director and Chief Executive Officer of Affle. “Through this acquisition, we are bringing together our highly complementary tech capabilities, innovation culture and unique IP to global scale. The combination of Affle’s strong leadership in mobile marketing with Perion’s established presence across Retail Media, CTV, DOOH and other digital channels will enable us to drive greater synergies across the omnichannel consumer journey on intelligent connected devices. With our integrated capabilities, we see opportunities to unlock greater ROI for advertisers and publishers alike, while driving global scale for premium consumer conversions across industry verticals such as e-commerce, retail and healthcare. This is an important step in strengthening our CPCU business across Developed Markets and advancing our 10X decadal growth vision.”
Consequently, the companies expect to create new opportunities across omnichannel consumer journeys. Their combined capabilities could improve return on investment for advertisers and publishers. Additionally, Affle aims to expand premium consumer conversions across e-commerce, retail, and healthcare.
Sohum also linked the acquisition to Affle’s strategy for strengthening its CPCU business in developed markets. Finally, he positioned the deal as a step toward the company’s long-term 10X growth vision.
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News Source: Businesswire.com
