Adform’s MCP Server is transforming programmatic advertising workflows for agencies, including Omnicom Media and Publicis. The integrated advertising platform reported positive results following the technology’s live rollout. Early users gave the solution a recommendation score of 9.5 out of 10 and rated its usefulness four out of five. Moreover, campaign reporting accounts for nearly one-third of user queries.
The Model Context Protocol (MCP) Server enables external AI agents to connect to the Adform platform. This means advertisers can easily take advantage of over 800 capabilities. With this, we can ensure we’re able to pull data quickly to help teams find new strategic opportunities.
AI-Powered Campaign Reporting Improves Agency Workflows
Early adopters report faster workflows and less administrative work. As a result, advertising specialists can dedicate more time to strategic decisions. Teams can also compare campaign data instantly and address complex omnichannel challenges, including connected TV (CTV) troubleshooting.
Adrián Falque, Digital Manager at Avante, highlighted the solution’s impact on agency operations.
“This is a complete game-changer for our agency. Adform’s MCP Server is already a vital part of our daily work,” said Adrián Falque, Digital Manager, Avante. “We have gone from spending hours analysing an underperforming campaign to uncovering deep, actionable insights in just minutes. It gives us conversational access to campaign data and surfaces insights we never would have had time to find. The results have been so great that we are tripling our seats to get this in the hands of more colleagues.”
Meanwhile, Omnicom Media Türkiye highlighted the benefits of natural-language data access.
“Adform’s approach to opening its infrastructure to AI agents offers new opportunities for agency workflows,” said Gökberk Ertunç Head of Data Analytics & Programmatic at Omnicom Media Türkiye. “Using natural language to explore campaign insights makes data more accessible to our teams, helping us work more efficiently and make informed decisions when building and optimising campaigns.”
Publicis Norway also reported improvements in reporting efficiency. Silje Sandsbakk, Performance Manager, emphasized the reduced time required for Excel preparation.
Highlighting the MCP Server’s ability to improve efficiency, Silje Sandsbakk, Performance Manager, Publicis Norway added: “It drastically cuts down our Excel preparation time, but the value goes beyond just speed. Having the data readily available through the AI agent means we can spend less time preparing the numbers and more time actually working with them. We also really value the flexibility it provides, allowing us to choose where we want AI assistance to handle the heavy lifting, and where we prefer to stay in the driver’s seat.”
Adform Expands AI Capabilities for Advertisers
Jochen Schlosser, Chief Technology Officer at Adform, explained the platform’s broader vision.
Jochen Schlosser, Chief Technology Officer, Adform commented: “AI agents are only as powerful as the technology they connect to. That’s why we opened Adform’s integrated platform to external AI agents, exposing over 800 capabilities through our MCP Server. We’ve spent years connecting data, technology, and intelligence with one goal: to make advertising better. Now our clients can put it all to work with AI, gaining faster insights, simpler workflows, and more freedom to innovate. Their feedback validates our integrated approach. And we’re just getting started.”
He emphasized that the company aims to simplify workflows, accelerate insights, and support innovation. Finally, early customer feedback reinforces Adform’s integrated approach to AI-powered advertising.
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News Source: Businesswire.com
