Braze is rolling out new Agentic AI Capabilities to change the way marketing teams handle daily tasks. Instead of just suggesting ideas, these tools actually help teams build and tweak customer campaigns on the fly.
The update centers on two main releases: BrazeAI Operator and BrazeAI Agent Console. These tools act like an extra set of hands inside the platform. They take over some of the heavier lifting, meaning marketers don’t have to wait on technical teams just to get a new campaign off the ground.
“The world’s largest and most sophisticated brands are choosing Braze to drive their AI transformation during this period of rapidly evolving disruption and opportunity. But for AI to matter, it has to be more than a promise. It has to work, at scale, and be enterprise-ready,” said Bill Magnuson, Cofounder and CEO of Braze. “Braze is putting powerful, production-ready AI and creative tools directly into the hands of marketers to amplify their impact and define their competitive edge. Our new tools are live, the technology is proven, and the brands that seize this moment will build the businesses that customers remember.”
Smarter Creative Production
The team also launched the Braze Creative Studio to keep all those moving parts, like designs and copy, in one place. Because it connects directly to apps like Figma and Canva, designers can push their work straight into a campaign. It cuts out the usual back-and-forth between different apps.
For global teams, Braze is also letting customers host the BrazeAI Decisioning Studio in Europe via Google Cloud. It’s a move to give brands more control over where their data lives.
“The most exciting thing about agentic AI isn’t what any single tool can do on its own; it’s what opens up when the right tools work together,” said Anwar Haneef, Head of Ecosystem at Canva. “Canva AI gives agents the ability to generate and iterate on visuals at scale, and Braze gets that creativity in front of the right audience at the right moment. Closing the loop from visual creation to customer activation is what marketing teams need to keep up, and this integration enables users to seamlessly publish their on-brand Canva assets to Braze while maintaining design integrity.”
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News Source: Businesswire.com
