Commerce for any place and every device.
Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]
Experience Essentials: Commerce
It’s vital for companies – both retailers and manufacturers – to give customers rich, immersive and seamless experiences, online and off. But it’s also hard to do. According to Target Marketing, almost half (48 percent) of companies feel the omnichannel experience they provide to customers is only average and 19 percent feel it’s poor or […]
The path to experience driven commerce.
Five ways brands are bringing commerce to their customers. Until recently, brands spent a lot of time waiting Like a fisherman on a lazy summer afternoon, they focused on creating the perfect bait. They updated store displays or added content to their websites and waited for customers to appear. They relied on advertising to drive […]
Elevating personalisation.
A strategic guide to end-to-end, real-time personalisation at scale. This eBook outlines the path to excellence in personalized customer experience. You’ll learn why stepping up your personalization game is essential to survival in today’s digital economy, and how businesses in diverse industries are meeting and exceeding their key business objectives by executing next level personalization […]
Meet the moment with exceptional experiences everywhere.
How a new type of analytics is helping financial services companies connect the data dots. It’s the first of the month, and you have some bills to pay. You log in to your bank’s website but get an error message when you try to make a payment to a new payee. You nitiate a query […]
The evolution of customer journey management, for marketing and beyond
In the process of developing this paper on customer journey management, Winterberry Group spoke to senior industry experts from both the US and Europe. These experts represented companies involved in all aspectsof customer journey management, ranging from global data and technology companies, digital transformation agencies, and end user clients. To complement these interviews, WG ran […]
An IT manager’s guide to building or buying a CDP.
Customer Data Platforms (CDPs) have been gaining popularity in the marketing world for nearly a decade. The idea is simple: put all customer data in one place so that marketers— and all other users—can easily use it to build better customer relationships. In a world where actionable customer data is critical to business success, this […]
Adobe Experience Manager for fueling experiences everywhere.
As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where they are, build custom interfaces, deliver experiences for connected devices, adopt new interaction modes, and deploy new developer technologies is raising a debate over whether investments in content management systems (CMS) will […]
Wrapping your head around a headless CMS.
A guide to what it is and how it can help your business. The number of digital channels has never been greater. Yet as the options have grown, so have consumer expectations. Consumers now expect to interact with brands on websites, mobile, social, IoT, voice, and more—and have their experiences move seamlessly with them. Get […]
The marketer’s guide to articulating DAM return on investment
A DAM isn’t the solution to a “storage” issue. It’s a strategic foundation for the future of brand experiences. The first generations of DAMs failed to meet the needs of creative and marketing professionals. But that doesn’t mean the core value propositions behind DAMs are any less relevant for marketing. The new generation of DAMs […]
