News and Community

brand development, Brand Growth, customer engagement, financial services, marketing channels, marketing initiatives

March 6, 2026

SWBC Appoints Angelica Palm as New Chief Marketing Officer for Brand Growth

Brand Growth, Chief Marketing Officer, CMO appointment, Go-to-market strategy, Katie Foote, Manhattan Associates, marketing leadership

January 13, 2026

Manhattan Associates Appoints Katie Foote as Chief Marketing Officer

Brand Growth, Global Brand Marketing, global marketing trends, marketing leadership appointment, PUMA, PUMA marketing leadership, sportswear brand strategy

January 9, 2026

Global Brand Marketing Leadership Strengthened as PUMA Appoints Nadia Kokni

Alli, Brand Growth, Creator Content, Digital Voices, global marketing agency, influencer marketing, Marketing Technology, PMG

January 7, 2026

PMG Enhances Influencer Marketing by Acquiring London and New York-based Digital Voices

ad tech integration, advertising ecosystem, Amazon Ads, amazon ads performance, Amazon Marketing Cloud (AMC), Amazon Web Services (AWS), Brand Growth, First-Party Data, Martech News, media efficiency, The Impact Lab, unified system

October 22, 2025

The Impact Lab Launches Amazon Ads Platform to Enhance Amazon Ads Performance

Beverage Industry, Brand Growth, Canned Water, European Production, International Expansion, Liquid Death, Supply Chain, UK Sales

February 10, 2025

Liquid Death Pauses UK Sales Despite Strong Demand

Advertising Trends, Brand Building, Brand Growth, Cost per Click, Google Ads, Les Binet, Long and Short of It, Marketing Addiction, Marketing Spend, Marketing Strategy, Paid Media, Paid Search

February 5, 2025

Why Paid Search is Killing Your Brand in 2025