Experience Essentials: Commerce
It’s vital for companies – both retailers and manufacturers – to give customers rich, immersive and seamless experiences, online and off. But it’s also hard to do. According to Target Marketing, almost half (48 percent) of companies feel the omnichannel experience they provide to customers is only average and 19 percent feel it’s poor or […]
Elevating personalisation.
A strategic guide to end-to-end, real-time personalisation at scale. This eBook outlines the path to excellence in personalized customer experience. You’ll learn why stepping up your personalization game is essential to survival in today’s digital economy, and how businesses in diverse industries are meeting and exceeding their key business objectives by executing next level personalization […]
The evolution of customer journey management, for marketing and beyond
In the process of developing this paper on customer journey management, Winterberry Group spoke to senior industry experts from both the US and Europe. These experts represented companies involved in all aspectsof customer journey management, ranging from global data and technology companies, digital transformation agencies, and end user clients. To complement these interviews, WG ran […]
Fortinet Converge- Americas Digital Edition
Security across any network, edge, or cloud Discover the future of digital security at Fortinet Converge, a virtual event gathering industry thought leaders, asset owners, industrial suppliers, threat intelligence gurus, integrators, and standards organizations to define cybersecurity in evolving hybrid cloud environments. IT, OT and 5G networks and the technologies that power them are increasingly […]
CARROLL MEDIA
Hundreds of small businesses generate leads and customers using expertly developed social media ads and content. Carroll Media has used its digital-marketing expertise and propriety software tools to deliver an average 237% increase in lead traffic for its clients. That proven track record of success—combined with the company’s unique month-to-month billing option—helps explain why Carroll […]
Time to turn off autopilot
If the past few years have taught us anything, it’s that companies must build resilience in every corner of their business. Even during times of economic uncertainty, stronger relationships with customers can help companies thrive which means that no business can settle for good enough service. Even so, progress in the past year has stalled […]
7 Popular Marketing Techniques for Small Businesses
When you don’t have a big budget, marketing can be challenging, but there’s plenty a small business owner can do to attract and maintain a customer base. The rise in digital marketing has made it easier for small business owners to find a way to create a presence and attract informed buyers. Before your business […]
Adobe Experience Manager for fueling experiences everywhere.
As customer behavior continues to evolve rapidly, businesses must drive brand engagement or face irrelevance. The need to engage with the customer where they are, build custom interfaces, deliver experiences for connected devices, adopt new interaction modes, and deploy new developer technologies is raising a debate over whether investments in content management systems (CMS) will […]
The Next Experience Revolution
We’ve moved 15 years into the future from the early 2020s. Back then, AI was making it possible to deliver intelligent, real-time personalisation, at scale. The AI that matters now is your own private Agent, which filters and curates your digital life, and beyond. Your Agent shops. It suggests holidays. It recommends financial services. It […]
