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Experience Essentials: Commerce

It’s vital for companies – both retailers and manufacturers – to give customers rich, immersive and seamless experiences, online and off. But it’s also hard to do. According to Target Marketing, almost half (48 percent) of companies feel the omnichannel experience they provide to customers is only average and 19 percent feel it’s poor or […]

Elevating personalisation.

A strategic guide to end-to-end, real-time personalisation at scale. This eBook outlines the path to excellence in personalized customer experience. You’ll learn why stepping up your personalization game is essential to survival in today’s digital economy, and how businesses in diverse industries are meeting and exceeding their key business objectives by executing next level personalization […]

The evolution of customer journey management, for marketing and beyond

In the process of developing this paper on customer journey management, Winterberry Group spoke to senior industry experts from both the US and Europe. These experts represented companies involved in all aspectsof customer journey management, ranging from global data and technology companies, digital transformation agencies, and end user clients. To complement these interviews, WG ran […]

CREATIVE OPERATIONS REPORT

Why In-House Brand and Creative Teams are Restructuring Did you know that three out of four in-house creative teams either restructured in the past year or plan to do so soon? Maybe it’s not surprising. Last quarter’s Creative Operations Report revealed that in-house creative teams are growing in size, increasing their influence, and becoming better […]

Why is Brand Marketing Important? 5 Reasons Why You Really Do Need It

Digital

Until a few years back, branding was limited to its aesthetic component. It was determined that, unlike marketing, branding is about the visual identity of a business, that is, name, logo, design, and packaging, among other things. Some people also confuse branding and marketing, using these terms interchangeably. In reality, while both branding and marketing […]

Fortinet Converge- Americas Digital Edition

Security across any network, edge, or cloud Discover the future of digital security at Fortinet Converge, a virtual event gathering industry thought leaders, asset owners, industrial suppliers, threat intelligence gurus, integrators, and standards organizations to define cybersecurity in evolving hybrid cloud environments. IT, OT and 5G networks and the technologies that power them are increasingly […]

Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it too. In this whitepaper, we discuss how occupancy data – not just entry counts – are key to creating the best possible visitor experiences. Download Occupancy data: Why it’s essential […]

CARROLL MEDIA

Hundreds of small businesses generate leads and customers using expertly developed social media ads and content. Carroll Media has used its digital-marketing expertise and propriety software tools to deliver an average 237% increase in lead traffic for its clients. That proven track record of success—combined with the company’s unique month-to-month billing option—helps explain why Carroll […]

Time to turn off autopilot

If the past few years have taught us anything, it’s that companies must build resilience in every corner of their business. Even during times of economic uncertainty, stronger relationships with customers can help companies thrive which means that no business can settle for good enough service. Even so, progress in the past year has stalled […]

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