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Ad Tech Industry
,
Advertising Technology
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Business Development
,
Digital Advertising
,
Enterprise Growth
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Media Technology
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Ron Lamprecht
,
Strategic Partnerships
,
The Trade Desk
July 20, 2026
The Trade Desk Names Ron Lamprecht Chief Business Development Officer, Senior Vice President
Ai-powered Content Intelligence
,
Brand Safety Solutions
,
Contextual Targeting
,
Digital Advertising
,
Media Suitability
,
Youtube Brand Safety
,
Zefr
July 14, 2026
Zefr Expands Strategic Collaborations Across Türkiye, GCC and Egypt with Black C Media and RedC Media
Bouygues Telecom
,
Customer Acquisition Costs
,
Digital Advertising
,
Meta
,
Perion's Outmax Ai Agent
,
Scalable Ai Execution
July 7, 2026
Bouygues Telecom Deploys Perion’s Outmax AI Agent to Cut Customer Acquisition Costs by 34% and Lower Campaign Carbon Intensity
Ad Measurement
,
Advertising Roi
,
Data-driven Marketing
,
Digital Advertising
,
Marketing Analytics
,
Paypal Ads
,
Performance Marketing
,
Retail Media Network
June 22, 2026
PayPal Ads Drives Measurable Bottom-Line Growth for Advertisers
Advertiser Campaign
,
Campaign Performance
,
Digital Advertising
,
Integral Ad Science
,
Media Quality
June 19, 2026
IAS Unveils Quality Connect, Giving Publishers Greater Visibility Into Advertiser Campaign Preferences
Adtech Platform
,
Cross-channel Measurement
,
Digital Advertising
,
Innovid By Mediaocean
,
Omnichannel
,
Workflow Automation
June 19, 2026
Innovid by Mediaocean Secures Leadership Position in SPARK Matrix™: AdTech Platform, 2026 by QKS Group
Brand Strategy
,
Customer Marketing
,
Demand Generation
,
Digital Advertising
,
Open Internet
,
Sarah Gavin
June 12, 2026
The Trade Desk Appoints Sarah Gavin as Chief Marketing Officer, Executive Vice President to Strengthen Global Growth
Ad Tech
,
Digital Advertising
,
Openx
,
Supply Chain Management
,
Supply-side Platform
,
The Intelligent Ssp
,
Transparent Advertising
April 14, 2026
OpenX Evolves Into The Intelligent SSP to Streamline Ads
Ai-digital
,
Ai-powered Marketing Intelligence Platform
,
Black Box
,
Digital Advertising
,
Elevate
,
Glass-box Intelligence
,
Programmatic Media
April 8, 2026
AI-Digital Relaunches Elevate, an AI-powered Marketing Intelligence Platform Built to Break Open the Black Box
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