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MEASURING SOCIAL IMPACTA Guide for Grantmakers and CSR Professionals

As you work to advance social good, measurement is...

Choosing a Grants Management Software to Support Trust-Based Philanthropy

You care about running a trust-based grantmaking program. But...

DME AUTOMOTIVE

In 2011, DMEa deployed RingCentral MVP across its entire...

Topic: Marketing Automation

Orion Supercharges RIA Marketing Tech Suite with the Launch of Redtail Campaigns

Orion Advisor Solutions announces the launch of Redtail Campaigns, the industry’s first CRM-centric advisor marketing suite. Powered by Snappy Kraken, an industry-leading marketing platform...

How Community Banks Can Use AI to Improve Sales and Marketing

Adopting artificial intelligence can be daunting for community banks and credit unions, so it’s important to identify key use cases and start from there....

Why marketers need to jump on the AI bandwagon

Marketers are standing at a precipice when it comes to strategy and automation. Advanced systems are seen as the next step in marketing, but for...

Post-Pandemic Leads: 4 Trends Every Operator Must Know

In 2021, the average senior living sales team generated 61.2 new independent living leads per month. Meanwhile, the best sales performers generated just 50.2 new leads...

Marketing automation teams mired in execution, neglecting strategic priorities

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75%...

Why marketing automation is essential to realise growth

Marketing automation, powered by machine learning, enables brands to reach people wherever they are in their omnichannel consumer journeys. But not only that; it...

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