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Your guide to keeping the content supply chain flowing

Customers want experiences that are consistent and connected across...

Less searching for assets. More personalized content.

As customers spend more time in digital spaces, your...

CX in the new era of intelligent self-service

Across channels and across the digital customer experience, successful...

Topic: Marketing Automation

Why marketing automation is essential to realise growth

Marketing automation, powered by machine learning, enables brands to reach people wherever they are in their omnichannel consumer journeys. But not only that; it...

Why marketers need to jump on the AI bandwagon

Marketers are standing at a precipice when it comes to strategy and automation. Advanced systems are seen as the next step in marketing, but for...

Orion Supercharges RIA Marketing Tech Suite with the Launch of Redtail Campaigns

Orion Advisor Solutions announces the launch of Redtail Campaigns, the industry’s first CRM-centric advisor marketing suite. Powered by Snappy Kraken, an industry-leading marketing platform...

How Community Banks Can Use AI to Improve Sales and Marketing

Adopting artificial intelligence can be daunting for community banks and credit unions, so it’s important to identify key use cases and start from there....

Marketing automation teams mired in execution, neglecting strategic priorities

A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75%...

Post-Pandemic Leads: 4 Trends Every Operator Must Know

In 2021, the average senior living sales team generated 61.2 new independent living leads per month. Meanwhile, the best sales performers generated just 50.2 new leads...

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Occupancy data: Why it’s essential to the future success of your leisure asset

The benefits of occupancy data Measuring success is not only about how many people are using your attraction – but how they are using it...